Google as a company could crunch under its own weight?

Matt Hartley (http://www.lockergnome.com/web/author/matt-hartley/) at Lockergnome makes some considerations on Google as a company and possible monopoly implications (full article at http://www.lockergnome.com/web/2009/06/29/is-google-too-big-for-its-britches).

I agree on the fact that Google as a company is big but not to huge.

I agree on the fact that Google has a tremendous market share.

But this position makes Google position “privileged”, avoiding de facto any other player entering the market, despite enormous investments in advertisement and technology development.

Maybe the only one who can attack part of this market share is Microsoft with Bing, but also redmond’s giant will face big problems, because Google is so pervasive in our digital lives that switching to another provider (or maybe more specialized providers) could be really hard for the average user we are not.

This post also at http://www.lockergnome.com/web/2009/06/29/is-google-too-big-for-its-britches/#comment-150365