Written by Dan Nosowitz at Fast company reports that “[...] Yahoo Chief Product Officer Blake Irving today announced an ambitious three-year plan to update pretty much every service Yahoo offers–plus some new ones. [...] Yahoo Mail. There’s a new interface, which looks suspiciously similar to Gmail, [...]. Yahoo Mail does let you update Twitter and Facebook from within the web app, which is new, and Yahoo claims its spam filtering system is second to none. Yahoo search is also seeing an update, [...] Yahoo TV, a widget-like connected TV platform that gives access to BlockBuster, CBS, Pandora, and a few others, will be expanding. [...] ” (full article at http://www.fastcompany.com/1689525/yahoos-three-year-plan-to-bring-cool-back). Same does Mike Halsey at ghacks.net (http://www.ghacks.net/author/mike/), (full article at http://www.ghacks.net/2010/09/18/yahoo-bids-to-get-its-cool-back/).
Ok is a starting point but 3 years in this fast paced context is an ethernity and brings a lot of unpredictability in a 3 years plan. On the other side I think that only a real innovation or technological breakthrough can enable Yahoo in getting more market shares.
This post as a comment also at http://www.fastcompany.com/1689525/yahoos-three-year-plan-to-bring-cool-back and at http://www.ghacks.net/2010/09/18/yahoo-bids-to-get-its-cool-back/comment-page-1/#comment-1189523
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